DK Aromatherapy


"Membership" means the membership issued to you to enjoy benefits upon successful registration with the DK Aromatherapy / DK Cuppa Tea membership programme. Unless otherwise specified, it refers to the electronic membership "Loyalty Points" means the points awarded to you based on net purchases at DK stores and eShop "Reward Redemption” means that on the anniversary date, DK-gold members can redeem the corresponding reward at DK’s shop and e-Shop. "Effective Period" means the 12 months following the membership effective date, upgrade date or renewal date. "Stores" means physical retail outlets operated by DK in Hong Kong. "eShop" means the online retail outlet.

Application for Membership

Application for DK membership (“member”, including all membership tiers) is free upon filling in the required information on the registration form provided by DK, agreeing to these Terms and Conditions and completing the verification of the applicant’s email and mobile phone number. No membership fee and minimum spending are required for basic membership registration. If an application is successful, the applicant, who must be aged 18 years or above, will be given one electronic membership. Applicants must ensure that the information submitted on the registration form is authentic, accurate, complete, not misleading and without any elements of fraud. To ensure DK members receive promotional offers and discounts, members may be requested to supplement or provide us with their complete and accurate personal data, including but not limited to their membership birthday information, interest and address upon logging in for the first time. Each member can only register once with valid email and mobile phone number. Applicants must register a correct and valid mobile number and email to receive an SMS authentication or email validation. Applicants must be the legitimate owner of the registered email and mobile number. An email will be sent to a new member after successful registration for their records. To the extent permitted by law, we shall not be liable for any claim, demand, liability or action resulting from customer’s/member's omission, neglect and/or failure to supply us with their updated information, or from the accuracy and completeness of those data.

Membership & Validity

i. DK membership will automatically expire if no purchase has been recorded in the past 36 months; in this case all unused stored value will be automatically forfeited. ii. Silver / Gold / Diamond membership is valid for one year. Once a member accumulates to designated net spending within the membership effective period, his/her membership will be automatically retained and renewed for the next year; conversely, if a member's accumulative net spending is less than designated amount, his/her membership will be downgraded accordingly. Effective period refers to the 12 months following the membership effective date, upgrade date or renewal date. iii. All membership accumulative spending will be automatically reset to zero at the end of the effective period. iv. Membership upgrades and downgrades are automatically handled by the system, based on accumulated spending where purchase of Gift Cards and Shopping Vouchers are excluded. Members cannot choose to be upgraded or not to be downgraded.

Membership Usage & Member Discounts

i. Any exercise of membership rights and any member-related transactions including member discounts, loyalty point accumulation, product exchange, refunds and so on must be made with a membership number for record-keeping purposes. ii. A member can only use his or her designated electronic membership number to enjoy membership privilege. The membership is non-transferrable. If abuse or misuse is found, DK reserves the right to terminate or suspend the membership. iii. For any purchase at the DK Hong Kong eShop, a member must log into his or her membership account to obtain the discount and loyalty points; only one membership account can accumulate loyalty points or use eCoupons or stored value for each transaction. iv. Shopping privileges are not applicable to purchases of Shopping Vouchers, Gift Cards, and discounted and specified items/counters. Please refer to instore price tags and promotional materials. v. Purchases of Gift Cards and Shopping Vouchers, stored value top-up, delivery service charges and wrapping service charges do not qualify for any loyalty points, accumulative spending or free delivery service. vi. Members are responsible for the maintenance and use of their membership. DK is not responsible for any loss incurred from stolen or loss of membership card. vii. A member should notify us immediately by calling the Customer Service Hotline (852) 2366 3588 (Mondays to Sunday 11:00am to 8:00pm) if any error occurs when conducting a transaction with their membership.

Loyalty points

By showing your DK membership number on payment, every dollar you spend at DK stores and the eShop will be converted to 1 loyalty point. Purchases of Gift Cards or Shopping Vouchers, stored value top-up, delivery charges and gift wrapping charges are not eligible. Loyalty points granted may vary in promotions. Loyalty points are valid for 12 months following the effective date of a membership, and loyalty points collected after this date will be calculated in calendar year. Loyalty points accumulated during a calendar year are valid from the effective date until the end of that year. Expired loyalty points will be automatically forfeited. Membership number must be presented upon transaction to earn loyalty points. Members should check and update their electronic number before payment to ensure an efficient payment process. Spending records and loyalty points will normally be issued and updated within 36 hours of purchase, except for specified promotions. Stored value in the membership is non-returnable, non-refundable and non-transferable; all unused balance will be forfeited when membership expires. Members who forget their membership number can contact our staff before payment in order to record the purchase and loyalty points. Membership data will be requested for identity verification purposes. The loyalty point records of DK shall prevail. DK will not accept any claim of missing loyalty points after transaction. Loyalty points are non-transferable and non-divisible, and loyalty points stored in different membership cards cannot be used in combination. For DK members - at their anniversary date, eligible members can redeem the reward corresponding to the designated number of loyalty points accumulated on member’s account within membership valid period. All canceled transactions and shopping refunds will result in the automatic deduction of loyalty points obtained from them, including the extra loyalty points earned from specific promotions.

Super E Reward Redemption Site, eCoupons & Stored Value

i. Reward redemption is available while membership is valid. Redemption is available while stocks last. Any expired or invalid Reward will be forfeited and will not be re-issued. ii. Members should redeem the reward(s) based on the number of loyalty points they are entitled to. Redemption gifts are non-refundable, and cannot be redeemed for cash, sold or exchanged for any other products or services. iii. Reward will be deducted from members’ accounts and a confirmation SMS/email will be sent once the redemption is confirmed. The redemption cannot be changed or cancelled, expired offers will not be accepted and no retrospective arrangements will be made. Members are required to present membership numbers and confirmation SMS / email for verification upon Reward collection. iv. Rewards must be collected on selected date and time at selected store. The expired rewards will be regarded as abandoned and no replacement will be arranged. Related loya;ty points will not be returned. v. Certain products may be subject to seasonal and market supply. In the event that products are unavailable, DK reserves the right to substitute items using products that are of an equal value without prior notice. vi. The results of using products may vary with an individual’s skin and physical condition. DK is not responsible for any allergic reactions. vii. Gift redemption will be postponed or cancelled if the Tropical Cyclone Signal No. 8 (or above) or Black Rainstorm Warning Signal is announced. Whenever feasible, all gift redemption will resume as normal four hours after the signal is cancelled, depending on the time of the announcement. viii. All reward photos are for reference only, and the actual products may vary. The rewards do not include any warranty, exchange, cash refund or change. Members are responsible for checking the quality of rewards at the time of redemption. No rewards will be re-issued and no bonus points refunded afterwards. ix. All rewards are only available while stocks last. DK has the right to terminate the provision of particular rewards or provide similar rewards as an alternative without prior notice. DK does not guarantee any rewards will continue to be available during the promotional period. x. DK reserves the right to amend the Terms and Conditions of gift redemption without prior notice, and of final decision on all matters of dispute.


i. Reminders of member benefits and promotions will be sent to members via email or SMS. Members should provide valid email address and mobile phone number to avoid missing out on important notices. ii. DK is not responsible for any case of undelivered email messages or notifications. iii. DK is not responsible for any loss of loyalty points due to technological or system problems. iv. DK has the absolute discretion to refuse and/or revoke the registration of any applicant and to terminate and/or cancel the registration of such applicant for any reason whatsoever. In the event a membership is terminated by us for any reason(s), related loyalty points will also be forfeited immediately. v. If any provision of these Terms and Conditions is found to be invalid or unenforceable by a court of law, such invalidity and unenforceability shall not affect the remainder of the Terms and Conditions, which shall continue in full force and effect. vi. All terms and conditions shall be governed by the laws of the Hong Kong SAR and members agree to submit to the exclusive jurisdiction of the courts of the territory. vii. DK reserves the right to change the Terms and Conditions without prior notice. viii. Should there be any dispute, DK reserves the right of final decision. ix. In case of discrepancies between the English and Chinese versions, the English version shall apply and prevail.